YouTube channel audit
A clearer picture.A better next move.
Marques Brownlee · @mkbhd · 21.2M subscribersThis is a precomputed sample of a real channel so you can see what an analysis looks like. Run one on your own channel.
- Videos analyzed
- 25recent uploads
- Median views per upload
- 3.9M
- Packaging opportunities
- 3to explore
Public signal / views per upload
Recent performance
Bar height is each video's views per day relative to the channel's baseline. Hatched bars are too new or lack a baseline to score.
25 recent uploads■ Strongest public result
The creative signals
Packaging patterns
Titles that set up a conflictConfidence: Early signal
Titles that set up a conflict are associated with stronger performance — 4.82× the typical result of the rest, across 4 of 24 videos.
4.82× relative performance · found in 4 of 24 videos
Titles that lead with proofConfidence: Early signal
Titles that lead with proof are associated with stronger performance — 4.77× the typical result of the rest, across 4 of 24 videos.
4.77× relative performance · found in 4 of 24 videos
Thumbnails that use a photo backgroundConfidence: Medium
Thumbnails that use a photo background are associated with stronger performance — 3.32× the typical result of the rest, across 7 of 23 videos.
3.32× relative performance · found in 7 of 23 videos
Thumbnails that use medium framingConfidence: High
Thumbnails that use medium framing are associated with stronger performance — 2.39× the typical result of the rest, across 14 of 23 videos.
2.39× relative performance · found in 14 of 23 videos
Titles that hold back the reveal, paired with thumbnails that use a photo backgroundConfidence: Early signal
Titles that hold back the reveal, paired with thumbnails that use a photo background are associated with stronger performance — 7.37× the typical result of the rest, across 4 of 23 videos.
7.37× relative performance · found in 4 of 23 videos
Good videos. More potential.
Three recent uploads where a clearer title and thumbnail could make the idea easier to understand.
03 / packaging opportunities
A clearer promise
The Unreleased Rollable Smartphone!
This video is running at 0.39× your channel baseline in views per day. Viewers who do arrive engage at or above your usual rate, so the package is the likely gap.
The thumbnail and title lack two traits tied to your strongest videos: titles that set up a conflict or lead with proof, and thumbnails with a photo background. That pairing is associated with 7.37× the typical result on this channel.
A clearer promise
The Hidden Tech Behind an NBA Broadcast!
This video is pulling 0.59× your channel baseline in views per day. Viewers who do arrive engage at or above your usual rate, so the package is the most likely friction point.
The thumbnail lacks a photo background, and the title neither sets up a conflict nor leads with proof — both traits tied to stronger performance here. Pairing a photo background with a title that holds back the reveal is the combination most associated with higher view counts on this channel.
A clearer promise
Top 5 Android 17 Features: I Swear It's New!
This video is pulling 0.72× your channel baseline in views per day, despite topic overlap with your strongest videos and solid engagement from viewers who do arrive. The package is the likely gap.
The title uses a list format with a reassurance phrase rather than a conflict or proof-led hook, and the thumbnail likely lacks a photo background and medium framing. On this channel, those two thumbnail traits paired with a reveal-withholding title are associated with the strongest view counts.
Views only tellpart of the story.
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